Are you getting enough likes per post you make on your Instagram account? Or, at least reasonable number of followers since you set up your business profile? If not, then there must be something wrong with how you manage your Instagram account.
Managing a business Instagram account does not end with just setting up your account, advertising it on your other social media accounts and posting pictures to gain thousands of followers. Since it was launched in 2010, Instagram became one of the powerful tools to businesses eyeing for increase in sales and business success. Gaining 400 million users all over the world, what are the odds that you would not benefit from maximizing your Instagram marketing campaigns? It may be because of your faulty Instagram marketing campaign!
Whether you are considering jumping onto the Instagram marketing world or revamping your old marketing campaign, working closely with experts is vital to maximize many great benefits.
You don’t know how to manage your Instagram marketing campaign properly…
If you are Not Creative Enough
There’s more to posting pictures on Instagram if you want to make your marketing campaigns succeed. Instagram is a platform that allows you to tell a story about your company or business through photos and video clips. If you are just going to directly post pictures of your products, let’s say fitness gym accessories, you think your followers will be attracted to them? Why don’t you take your photos to a higher level? Instead, post real-life situations showcasing the importance of your products.
If you are going to observe users’ behavior on Instagram, they just keep scrolling and slow down until they saw striking posts and captions as well. Whether you just want to increase brand awareness or advertise a new product line, adding a bit of creativity to your posts attracts great benefits to your business.
If you are Posting Inconsistently
Statistics from Union Metrics shows that most businesses post in Instagram in an average of about 1.5 times per day. Also, it projects some brands post once an hour. Knowing how you can get high engagement rate is important to be successful in your Instagram marketing campaign. And, getting high engagement rate is somehow dependent on how often you post on your account. Coming up with a great content strategy would be very helpful as well.
You should also stick with a fixed posting frequency. Some brands get more followers and likers because of their consistency when it comes to posting photos or video clips. Don’t be super active for three days and then you wouldn’t post for weeks.
If You Misuse Your Hashtags
Hashtags play a major role in your Instagram Marketing campaign. Maximizing your hashtags can certainly be a great way to increase your followers, likers, engagement rates and sales all at the same time. Don’t just hashtag for the sake that you’ll have something to put on your posts. Conduct thorough research of what would be the effective hashtags for your business. Remember that keeping your hashtags relevant to your posts can help users discover your photo, thus, it will increase brand awareness for your business.
Whether you are just new with Instagram marketing or have been managing your own campaign for quite some time, you need to keep in mind that using too many and irrelevant hashtags can ruin all your strategies. After all, you don’t want to look like desperate marketers overloading your posts with hashtags just to reach more users. Using popular hashtags, #justdoit for example, would be relevant if you are catering sports apparel and sports equipment. It is really important to use appropriate hashtags for your Instagram posts if you want to increase brand awareness and sales.
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If you are Using Sponsored Ads Wrongly
One thing that you should bear in mind when maximizing Instagram marketing is you should not ask your targeted audience to follow you back or even buy products you cater. Remember that companies posting nothing but purely promotional content on their sponsored ads is unflattering. Amongst many social media platforms today, Instagram is becoming popular for being the most beneficial tool for increasing brand awareness and sales all at the same time. Sponsored ads allow you to be seen on someone’s Instagram feed regardless if they are following your account. Remember to use your sponsored ads properly as users can easily hide your posts if they are displeased to your content. If used properly, expect that you’ll surely to attract thousands of new followers and convert them to potential customers.
These are only a few of the common mistakes most businesses commit when running their Instagram marketing campaigns. Instagram is young to marketing platforms, but really a great tool that offers a wide range of great opportunity for any business. Learning these mistakes and avoiding them when running your Instagram marketing campaign can really be helpful in reaching your business goals. Remember also not to sacrifice quality over quantity when postings on your account.
Whether you are new to Instagram or have been making an impact in the Instagram marketing world for quite some time, bringing in something unique and effective for your business is very important. You need to come up with a great strategy in order to be successful. Planning beforehand is important in order to pull off a great Instagram marketing strategy. After all, it’s all about making your business become noticeable through your posts on your Instagram account.