Several years ago, online competition doesn’t matter for most businesspeople. It was when webmasters and online business owners started to discover having high page rank and good visibility online when search engine optimization (SEO) had its major turning point. Creating noise online by doing keyword stuffing and producing pieces of content was the aim of most business owners who are targeting to get in the first page of Google.
Gone are the days when you can just build backlinks through blog commenting, keyword stuffing and article submission. Having the right keywords, carefully placing it to their landing pages, and with a little taste of fresh and unique content, you can peacefully wander around the SEO world. Today, the continuous evolution in technology makes everything easier and reachable with just a click away, making how online marketers perceive SEO over the years.
Because of the continuous evolution of SEO, a numerous confusion arises over SEO and content marketing – this focuses on how SEO and content marketing will go together. Are they really compatible with each other? Are there any repercussion to consider when we force them together? Would they be effective together?
What Internet Marketers Should Know about SEO and Internet Marketing?
The truth is SEO and content marketing are two different things, but with the same goal. Some people also think that content marketing can outdo the importance of SEO. People often think also that Google has moved on with SEO and is instead now targeting content marketing. Little do they know that the only way to achieve successful content marketing strategies is to have SEO. In short, you can’t just simply get rid of the other when targeting success in internet marketing. Internet marketers have to bear in mind that SEO is narrower and more technical, while content marketer per se tackles a broader and more holistic approach. While they have distinctive importance, you can’t totally separate them from each other.
How can they be Perfect Together?
SEO enumerates requirements, while content marketing provides the accomplished requirements.
Think of the concept this way – SEO demands for everything to improve website ranking, online performance and even businesses’ ROI. In return, content marketing do the job in order to fulfill; all the requirements of SEO.
How Content Affects their Relationship
We all know that SEO demands high quality and unique content on one of its algorithms. SEO without words, articles and keywords is nothing. Such a cliché, but really, content is the king – nothing to argue about. But, internet marketers need to keep in mind that they can only be successful in content marketing when they are knowledgeable enough to about the practical application of SEO (content).
How Keywords Ignite Both World
Conducting research about the best possible keywords for your business, utilizing them to be beneficial, and tracking them in major search engine result pages are only a few of the vital tasks to do to survive SEO. Moreover, one of the best ways to make the most out of your keywords is to strategically use them when producing your content. Google can penalize a website if it misbehave online – contains stuffed keywords and overly optimized. But, when both worlds work together perfectly, everything about your internet marketing plans will be successful.
To sum things up, SEO and content marketing are two distinct worlds that require proper skill and expertise. Though this is the case, the success of each other widely depends on one another. You should be producing unique and fresh content while keeping abreast with the SEO goals to make sure everything will fall into place for your Internet marketing strategy. SEO or content marketing alone can be useless, but put them together and surely all your marketing efforts will pay off.