Today Facebook has become the number one social networking website with its 2 billion monthly active users (as per Facebook ‘s own July, 2017 operational report). As we know that most digital marketers are already using paid advertising on Facebook, so in this article we are going to share with you another major Facebook marketing gem for generating new leads or another way to nurture old leads to drive them to the end of the sales funnel and make them your buyers / clients.
Facebook leads ads are quite simple to create from your Ads Manager or Power Editor section. Select “Lead generation” under Consideration tab and get ready to collect lead information from people interested in your business. You can go for Split Test Ads Set that will allow you to test different ad set strategies either based on delivery optimization (manual or automatic bidding), audience targeting (audience personas) and different placement strategies (automatic or manual setting for who sees your ad depending upon their goal). Split test would help you to see how factors fair against each other and find how certain variables impact your campaigns’ reach.
Now define your audience such as their location, age, gender, languages, and then detailed targeting (very important filtering options) like Interests, behaviors, and other demographic details depending upon your customer profiles. Then set the schedule dates / time of the campaign and budget. After this, select the format of your Facebook leads ad, add text, image, headline, Call to Action button, and create a Lead form which prospective customers would fill and send you their details. Finally save it , review and proof read everything before your Facebook leads ad is live. Facebook Leads ads have many benefits over other lead generation methods. Below we share with you some of the major gains of using Facebook leads ads:-
a) The Facebook Leads Ads Form is Simple and Gets Auto-Filled.
If you are thinking that filling up a form would be a tedious task for social media users who are just there to causally browse images and videos. Then Facebook has made Facebook Leads ads simple by just auto filling customer’s details (which they already have with them) into the form and this way users don’t have to type in much details. You can customize the lead form to capture just the specific information that is important for your business. Keep your form questions limited and if required make the custom question short and sweet too. For best results schedule your ad for late evening when users have spare time and are comparatively free / easy about asking for more information / sign up for your special e-book / newsletter / offer etc.
b) Users Don’t Have to Click on Any Link to Reach Your Landing Page.
This is especially useful for mobile users. In other scenario, when they click on your ad, it would take them outside the Facebook app, then they will browse your landing page details and by that time, they mind just not be that keen about filling out the “know more” or “Sign-up” form. With Facebook Leads Ads form, users don’t have even have to leave the app, the form details get auto-filled and it becomes a lot quick for user to fill the information. It is great way to capture lead information from people.
c) Easy to Reach Customers Who Could Be Really Interested In Your Product / Services.
We know that no one likes cold calling or hard selling today. The sales funnel has become a lot fluid these days and buyers are moving freely from one stage to other. For example they might already know about you, and or even without knowing much about your brand, due to the 20% discount they would select your offer / product quickly. Since Facebook has ton of data about its users, it is a lot easy to reach the right users at the right time (using right audience filtering) with Facebook leads ads than other channels. You can grow inquiries, Sign-ups, download applications , registrations, pre-orders and more with new Facebook Leads Ads.
d) You Don’t Need A Huge Budget To Start With Facebook Leads Ads.
One doesn’t need big budget to start with Facebook Leads ads and you can start your lead generation process with only a few thousand dollars. With careful monitoring, your digital marketing agency in Singapore can optimize the campaign for maximum results and reach. After the campaign, you an export the leads to your CRM system or excel to further follow up with them. It is important for businesses to find new ways to generate leads to increase their business else competitors would capture your share that you have missed to seize.
Conclusion For You
Facebook Leads Ads is an excellent way to generate new leads for your business since it is quick and simple to set up. You can run Facebook leads ads yourself or your digital marketing company can do that for you without requiring a big budget. Just make sure that you clearly tell the customer what to expect when they click on either Sign- Up / Know- More button. It is important to tell the customer how they will be benefiting from it so that more people respond to it positively.