Establishing online presence on social media means establishing trust and fortifying confidence by local businesses towards online searchers. With millions of business pages at Facebook, sometimes it is hard to ascertain which ones are real and which ones are fraud.
Facebook initially started rolling out verified badges on May 2013 when it offered the blue badge. The said blue verified badge was meant for public figures and personalities with large audiences such as politicians, celebrities and others similarly situated like the Facebook page of Singapore’s Prime Minister Lee Hsien Loong below:
Facebook’s newest badge which will show on the results page of Facebook and on pages started rolling out last October 6, 2015. The gray verified badge; in sharp contrast of the blue verified badge is a graycheck mark which will be given to local businesses with a valid address and will appear like the sample below:
The gray verified badges were at first being offered for merchants and businesses physically located (meaning has a valid address) in the United States, Canada, Great Britain, Australia and New Zealand and are expected to roll out worldwide in the next couple of days.
Facebook’s Verified Badge: Why It Matters For Page Owners And Searchers?
Facebook’s Product Marketing Manager Kirsten Bury, in an interview, said that the aforementioned badges will benefit people trying to find the official and genuine accounts of local businesses and merchants. In the same interview, Bury also hinted that those merchants and businesses with Verified Pages will also rank higher in the search results page.
Considering that Facebook’s Pages has over 1 billion visitors every month only shows that more and more individuals are now accessing Pages to get information and know more about merchants, stores and businesses. At present, there exist 45 million small businesses (SMBs) and merchants Pages on Facebook which, at certain levels, present a problem because of duplications and fraudulent accounts mimicking legitimate businesses. With the introduction of the gray verified badge, merchants and businesses can assure online buyers and the public that they are legitimate which will collaterally increase confidence and trust knowing that they are viewing and transacting with the correct, legitimate Page owners.
Alone, Facebook’s new innovation may not seem that significant, but this recent innovations sends a clear signal that Facebook’s efforts are geared towards supporting SMBs and merchants and present the feasibility of social media networks playing a principal part in merchants and businesses’ bid for digital and mobile presence. come to think of it, a significant percentage of the more than 1 billion page visitors are using mobile devices to access those pages.
How Can You Verify Your Pages?
Verifying your Page is metaphorically on the tip of your fingertips. There are two (2) ways to verify your Page. Firstly, by accessing the admin settings of your page and providing your publicly listed phone number when prompted to do so. Second, which would take a while, is by uploading any official document named or registered to your business such as a recent phone bill or utilities bill. The later method of verification would take a few days before you can get verified. For detailed help on verifying your page you can click here.
Facebook has plans on expanding the said verification feature in other markets which would eventually be accessible to all business Pages on Facebook but for the time being is limited to merchants and businesses that show on their Pages their office’s physical location.
“Strike while the iron is hot” is a beautiful way of telling why you should get the verified badge now. Not only would a verified badge be good for new likes acquisition for your business’ Page but would ultimately help searchers using Facebook find your real Pages and not bogus Pages posing to do damage to your business’ reputation. A verified badge can also increase your rankings on the search pages of Facebook giving you an extra boost over competitors, so it’s well-worth getting that badge the soonest.