Digital marketing is markedly becoming more refined. Yearly, newer and newer developments, innovative software and hardware are being introduced addressing the rapidly changing site visitors and audiences’ preferences. Effectively, the developing digital age has seen the tearing down of physical boundaries and geopolitical barriers which necessarily, have opened-up competition.
Countless innovations are being tried and developed day in and day out all geared towards helping businesses and enterprises adapt to the fast changing digital world while giving more emphasis to address user experience. With literally hundreds of millions of e-commerce and websites thriving on the internet, there is no room now for complacency and enterprises and business must posture to adapt measures to remain relevant and competitive.
Here are some tips we’ve complied to help businesses and enterprises take the challenges of today’s digital world. As the saying goes, “Chances favours the prepared”.
Tip Number 1. High Quality Native Ads Helps.
Native advertising are online ads that mimic a given platform’s form and function where an ad would appear. This, then, appears not to be promotional content to ad blocking apps and software thus will not be prevented from being displayed.
You need to consider this because of the increasing rise in the use of ad blocking software and apps which in turn raises concerns over the viewability of online ads. The challenges this poses to site owners are very real which needs to be properly addressed. By addressed, this means the need to re-evaluate and retool their online ads and prioritising the need to draw a comprehensive plan aimed at delivering quality ads that will not be read as spammy by ad blocking apps and software.
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Tip Number 2. Capacitate To Implement Multi-device Tracking.
Mobile search so far, remains one of the key sources of cross-device page visits and views. And there’s no stopping the influence mobile anytime soon. In terms of search, mobile page acquisition and visits dominates conventional devices, including search using desktop in terms of organic search. Technology has enabled page and site visitors to begin a search on one device and finishing it on another. Cross-device search necessitates the need innovate on multi-channel and multi-device tracking.
Tip Number 3. Capitalize on the Surging Social e-Commerce.
Facebook’s continued drive to innovate and continue to dominate social media gave birth to social e-commerce platforms which is more like the look and feel of conventional e-commerce websites and e-stores. This in turn enables social media users to shop and buy at leisure inside a social network providing the best of both worlds to online retailers and consumers. Social media has captured steadily increasing users and combined with better user experience and the ability to instantly communicate with the target market and consumers, this equates to higher conversion for online retailers.
Other social media sites are following suit. Pinterest and Instagram has begun experimenting with the e-commerce platform and Pinterest now is testing what it calls “buyable pins” which is expected to go out in the United Kingdom. It’s interesting how this would turn out.
Tip Number 4. Retool and Adapt to New Optimization.
Digital marketing techniques initially relied heavily on search engine optimization (SEO) and on pay per click (PPC) to gain wider exposure through online ads. Personal digital assistants, like Apple’s Siri and Windows phone Cortana pushes marketers to rethink and retool optimization techniques to take this into consideration and enhance and optimize sites to adapt this to better answer queries from consumers.
Search engine optimisation is an ever evolving field; changing times means changing methods and techniques to adapt. With Siri and Cortana, it would be prudent enterprises and businesses to make sure details can be found easily and be accessed by virtual assistants besides being just listed on the web.
Digital marketing techniques and methods can be an effective tool to better equip businesses, enterprises and online retailers stay ahead of the competition. Adapting and anticipating trends in the digital curve is the best way for you. While online digital competition tends to be sharply competitive given the hundreds of millions of existing websites, it should be understood that the progressively evolving preferences of consumers and that of digital stores and businesses both dictate the direction where digital marketing would be leading in the future as a whole.
Digital marketing, as a whole has grown and evolved through the years and is taking a lead role on online advertising and marketing. With both technical and technological innovations, digital marketing is becoming more user-friendly. Translated, this means enterprises and businesses have a lot of tools at their disposal to open-up new markets and lead the competition.