So, you posted an awe-inspiring blog and you’re pretty sure it’s really something people should read. But the fact is, after that post on LinkedIn, it would be buried by the newer posts you would be sharing.
LinkedIn is a versatile social media site you can use if you want to inspire, motivate and influence others. Whether you want to be an authority to a particular subject or an influencer, you can definitely use LinkedIn as a blogging platform.
Indeed, LinkedIn is a distinct social media site from others such as Facebook, Instagram and Pinterest because LinkedIn’s status update is really short and would fade over time and those enthusiastic to hear and know your thoughts or just sound you for certain subjects can’t just check your previous posts and know your take and thoughts.
Experts at LinkedIn justly says that your LinkedIn blog should be the place where you and executives can really make a difference and build yourself as leaders in a particular field or industry, and part of the way that you do that is they become a permanent part of your profile.
To maximize the awesome power of LinkedIn, we’ve outlined some easy-to-follow tips for you to stay on top be the authority you ought to be in LinkedIn which users currently numbers to 350 million world-wide and growing.
Tip Number 1: Think long term.
The idea is that when you want to make a mark on LinkedIn or you want to be an authority or an influencer, part of the trick is to think long term. Rather than just attaching a URL link and sharing that link; posting something for the sake of posting, you should think of publishing. Just sharing an update would just leave a mark on your readers. Publishing a post, which you are very familiar, on the other hand secures your mark for years to come because this forms part of your profile and people love authoritative blog from people that knows what they are talking about.
Tip Number 2: Beat the side-lines, move to the middle.
The social media—LinkedIn included— was meant for people to interact and for people to, well, socialize. Naturally, individuals that engage with other people are viewed by others must often. Studies show that individuals engaging as part of a group gets their profiles viewed by an average of four (4) times than those that don’t. The more you talk and discuss with your connections and people, the more traffic will come to your profile.
Tip Number 3: Picture-perfect photos.
The age-old adage “A picture is worth a thousand words” is the perfect one-liner explanation for this tip. Provide clear, high-quality photos for people to appreciate. And forget about downloading something and posting it. Be original.
Tip Number 4: Level-up your profile.
It doesn’t matter if your note job-hunting or trying to find a greener pasture, so to speak. LinkedIn helps you build connections with like-minded individuals and professionals. Updating your profile is a forward looking, simple way to build your identity as a professional in the digital world.
Tip Number 5: Include your update bio.
A bio helps people know you. It gives them a snippet of you, your achievements and your take you your field of expertise. It lets you converse and talk about yourself for people to “experience” you in a way.
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Tip Number 6: Let your works speak for you.
It would be very easy in impressing towards you if you will include some of your works. The more you have done or are doing that you will include in your LinkedIn the more traffic will be going your profile.
Tip Number 7: Enable to communicate with you.
This might be a bit tricky and touchy for some people but allowing people to contact and communicate with you through LinkedIn demystifies and adds a depth of personality in you.
Tip Number 8: Titivate the background of your LinkedIn.
Tweak your background and make it professional. LinkedIn, by and large is a social media platform to network professionals. A professional looking photo (and not that photo of you wearing your bathrobe) would speak in your behalf. Remember Tip Number 3 above? Photos of you or your profession (if you’re a doctor, you in the hospital or on field, etc.) entices would-be viewers to read further and would make them know you better.
LinkedIn is a versatile and incredible tool to use to highlight and increase your presence in the digital world. The power to connect with professionals and executives gives you an edge among the rest. The secret is to implement certain tweaks and a little bit of hard work you can truly leave a mark among the millions who use and view LinkedIn.