Only three weeks are remaining for the auspicious Chinese New Year and here we are at RapidCloud telling you about the top 5 online marketing channels to focus in 2017. With our expert social media marketing advice we are sure that your business will prosper to great heights and you would surely over achieve your business goals.
As they say, great minds always plan ahead for their success and undoubtedly they use their business resources carefully. If you put your resources in a helter-skelter way, chances are your resources will turn into lost opportunity.
RapidCloud being the top best digital marketing agency in Singapore know the tactics that have been working for hundreds of our clients past year and we know what course online advertising would take this coming year. Let’s seize this excellent occasion of New Year to reach thousands of potential customers across the World Wide Web! You only need these 5 best digital marketing channels and the right strategy to gain target audience on these 2017 best online marketing channels and social trends.
Out of the 7.4 billion people on the planet, some 1.79 billion are active Facebook users as of 2016. That’s a lot of people on this massive social media networking and marketing site. Facebook users are from one of the most diverse demographics.
With Facebook paid advertising you can start advertising your services / apps / products / website and your brand in no time but just remember to set-up your audience for your Facebook ads, keep your ad relevant to them, use a value added headline and clearly place the Call to Action button. The work doesn’t end here as the visuals, placing of the Facebook ad, optimizing it over the time and integrating it with Google Analytics are other important things to do. 360 degree videos, Facebook Live videos, native advertising and Facebook page promotions going to be big in 2017.
YouTube is the third most visited site after Google and Facebook. It is actually the second most largest search engine after Google. Each month people watch 3.25 billion hours of videos on YouTube. Of course all the cats, baby and dogs videos add up to thousands of views each day! RapidCloud the top SEO and SMM agency in Singapore suggests it is far better to make short brand videos to increase views and engage in YouTube TrueView advertising this 2017. With your own brand channel on YouTube you only get closer to reaching your far and wide customers.
More than 60% of Instagram users access their accounts every day and that makes it second most engaged social media channel of 2016. Almost 90% top brands in the world are on Instagram and 96% of US fashion brands are on this app. Instagrammers are like social networkers as 50% of them follow brands so now you know the popularity of hash tags like #followforfollow and #likeforlike hastags. As per predictions brands presence on Instagram will increase to 70.7% by 2017 and that is why we have this photo sharing app on our list of top 5 social marketing channels for 2017! We suggest try using popular hashtags, location details, mention another handle in your post and keep Instagramming to increase your audience.
Google Search Engine
Well, we are deviating slightly from the social marketing websites to one of the most essential site for today’s marketing needs. Yes it has to be Google AdWords as with this you can literally bring your brand name on the first page of Google. In the business world a lot of people need to get found by channels and Google AdWords remains one of the most powerful ways to increase your web presence. The great part is that you can invest as you like starting with only a few Singaporean dollars and increase / decrease your budget as per results. A systematically and professionally managed Google AdWords is a must for the success of your campaign. Now let’s see your brand name on the very first page of Google with your best business offering today!
Pinterest and LinkedIn
Pinterest and LinkedIn Pulse are still good to engage with in 2017. If you have great images then you surely should link your images on Pinterest to your website. LinkedIn Pulse which is the new offering by LinkedIn is great to post industry related detailed articles and you never know who contacts you for your next big offer. We suggest that you keep your LinkedIn profile neat, sharp and professional. Businesses see increase engagement when they post four or five times on Pinterest. Keep tabs on when your users most engage with your content so that you can keep posting more on those times.
So as we get ready to enter another year, we 100% sure that with focused digital marketing efforts at these social marketing channels it will bring you business gain and brand popularity. For best quality digital marketing, Google AdWords, website development, SEO and SMM services you can contact us at RapidCloud either at our office, over email or call.